The MSM are preparing to launch a massive smear campaign against the British National Party. Nationalists will be delighted to know that every quality Sunday and Daily national newspaper (with the exception of the Daily Star and the Daily Star on Sunday) recorded a year-on-year drop in circulation in November – and The Guardian, The Observer, The Financial Times and The Times suffering sharp dips.
According to the latest figures from the Audit Bureau of Circulations, published today, the Financial Times had an average global circulation of 401,072 in November, a fall of 9.2 per cent on the same month last year.
The UK and Irish edition of the FT had an average circulation of 119,868 last month, down 16.34 per cent from the 143,269 it sold last November.
News International daily, The Times, had an average circulation of 563,262 last month – down 9.42 per cent on November last year.
Telegraph Media Group’s Daily Telegraph had an average circulation of 744,151 last month, a drop of 5.65 per cent year-on-year, while Independent News & Media’s Independent dropped to an average circulation of 186,557, a fall of 7.24 per cent year-on-year.
Guardian News & Media’s daily, The Guardian, recorded an average daily circulation of 305,240 in November, a drop of 14.83 per cent year-on-year.
The Guardian’s stablemate, The Observer, recorded a similarly large circulation fall. GN&M’s Sunday paper had a circulation of 372,669 last month, a year-on-year drop of 16.06 per cent in the month that executives at the publishing company announced a further 100 job losses and outlined plans for cuts at GN&M resulting in a slimmed-down version of the paper in the New Year.
A large part of the double-digit circulation fall of The Guardian and The Observer can be attributed to GN&M’s decision in August to cease distribution of bulks – copies readers can pick up free from hotels, airlines and gyms.
Month-on-month The Guardian’ circulation fell 2.13 per cent from the 311,878 it averaged in October. Month-on-month the circulation of The Observer rose 1.57 per cent.
Behind The Observer, the second biggest faller in the Sunday market was News & Media’s Independent on Sunday. It had an average weekly circulation of 156,517 in November, a drop of 5.75 per cent year-on-year.
The Sunday Telegraph averaged a weekly circulation of 577,201 in November, a drop of four per cent year-on-year, while News International’s Sunday Times sold an average of 1,171,457 each week last month, a year-on-year drop of 4.26 per cent.
Alarm bells must be ringing at Trinity Mirror Group following the release of the ABC figures for November.
The Daily Mirror dropped 10 per cent year on year to 1,260,019 as it felt the effects of being 25p more expensive than the 20p Daily Star, and Sun which is also on sale for 20p in much of the country.
The Star rose 15.3 per cent year on year to 823,476 and The Sun dropped 2.87 per cent to 2.958,502.
TMG’s nationals division made an operating profit of £38.2m in 2008/2009 – so Trinity Mirror may now be looking at siphoning some of that cash into the Daily Mirror’s marketing budget to stem the sales losses at a paper.
Daily Mail and General Trust said in a rider to the annual results last month that the Mail titles were ditching CD and DVD give-aways in favour of “a sustained direct marketing campaign to recruit more long term loyal purchasers”.
If November’s figures are anything to do by, it seemed to be doing the trick.
The Daily Mail was the top performing mid-market title, other than the Daily Star,dropping just 0.7 per cent year on year to 2,163,701.The Mail on Sunday also performed well in its market, dropping 4.16 per cent to 2,071,526.
Like The Sun, the News of the World also dropped below three million in November, falling 7.3 per cent to 2,932,366.
National newspaper circulations for November 2009 (source ABC)
Popular/mid-market dailies:
Daily Mirror: 1,260,019, -10.01
Daily Record:323,051, -10.72
Daily Star: 823,476, 15.30
The Daily Telegraph: 744,151,-5.65
Financial Times: 401,072, -9.20
The Herald: 56,746, -9.57
The Guardian: 305,240, -14.83
The Independent: 186,557, -7.24
The Scotsman: 46,300, -7.78
The Times: 563,262, -9.42
The Sun: 2,958,502, -2.87
Racing Post: 57,456, -6.85
Daily Express: 685,195, -8.91
Daily Mail: 2,148,571, -0.70
Popular/mid-market Sundays
Independent on Sunday: 156,517, -5.75
The Observer: 372,669, -16.06
Scotland on Sunday: 58,595, -6.10
Sunday Herald: 43,173, -0.79
The Sunday Telegraph: 577,201, -4.00
The Sunday Times: 1,171,457, -4.26
Daily Star Sunday: 354,386, 2.15
News of the World: 2,923,355, -7.30
Sunday Mail: 392,174, -13.24
Sunday Mirror: 1,148,244, -8.52
The People: 533,782, -10.41
Sunday Express: 594,517, -11.33
Sunday Post: 340,285, -10.13
The Mail on Sunday: 2,071,526, -4.16
Clearly the MSM are paying the price for their anti-British hatred and biased editorial content.
Thanks to the internet, more and more people are refusing to accept the distorted version of the facts offered to them by newspapers and look elsewhere for information, including, but not exclusively the BNP’ website, other nationalist sites are out there. have a look at the right hand side of our front page.
Let’s hope that those rags go bankrupt one by one, and sooner rather than later.
GIUSEPPE DE SANTIS
Share
