The MSM are preparing to launch a massive smear campaign against the British National Party.                                                 Nationalists will be delighted to know that every quality Sunday and Daily national newspaper (with the exception of the Daily Star and the Daily Star on Sunday) recorded a year-on-year drop in circulation in November – and The Guardian, The Observer, The Financial Times and The Times suffering sharp dips.

According to the latest figures from the Audit Bureau of Circulations, published today, the Financial Times had an average global circulation of 401,072 in November, a fall of 9.2 per cent on the same month last year.

The UK and Irish edition of the FT had an average circulation of 119,868 last month, down 16.34 per cent from the 143,269 it sold last November.

News International daily, The Times, had an average circulation of 563,262 last month – down 9.42 per cent on November last year.

Telegraph Media Group’s Daily Telegraph had an average circulation of 744,151 last month, a drop of 5.65 per cent year-on-year, while Independent News & Media’s Independent dropped to an average circulation of 186,557, a fall of 7.24 per cent year-on-year.

Guardian News & Media’s daily, The Guardian, recorded an average daily circulation of 305,240 in November, a drop of 14.83 per cent year-on-year.

The Guardian’s stablemate, The Observer, recorded a similarly large circulation fall. GN&M’s Sunday paper had a circulation of 372,669 last month, a year-on-year drop of 16.06 per cent in the month that executives at the publishing company announced a further 100 job losses and outlined plans for cuts at GN&M resulting in a slimmed-down version of the paper in the New Year.

A large part of the double-digit circulation fall of The Guardian and The Observer can be attributed to GN&M’s decision in August to cease distribution of bulks – copies readers can pick up free from hotels, airlines and gyms.

Month-on-month The Guardian’ circulation fell 2.13 per cent from the 311,878 it averaged in October. Month-on-month the circulation of The Observer rose 1.57 per cent.

Behind The Observer, the second biggest faller in the Sunday market was News & Media’s Independent on Sunday. It had an average weekly circulation of 156,517 in November, a drop of 5.75 per cent year-on-year.

The Sunday Telegraph averaged a weekly circulation of 577,201 in November, a drop of four per cent year-on-year, while News International’s Sunday Times sold an average of 1,171,457 each week last month, a year-on-year drop of 4.26 per cent.

Alarm bells must be ringing at Trinity Mirror Group following the release of the ABC figures for November.

The Daily Mirror dropped 10 per cent year on year to 1,260,019 as it felt the effects of being 25p more expensive than the 20p Daily Star, and Sun which is also on sale for 20p in much of the country.

The Star rose 15.3 per cent year on year to 823,476 and The Sun dropped 2.87 per cent to 2.958,502.

TMG’s nationals division made an operating profit of £38.2m in 2008/2009 – so Trinity Mirror may now be looking at siphoning some of that cash into the Daily Mirror’s marketing budget to stem the sales losses at a paper.

Daily Mail and General Trust said in a rider to the annual results last month that the Mail titles were ditching CD and DVD give-aways in favour of “a sustained direct marketing campaign to recruit more long term loyal purchasers”.

If November’s figures are anything to do by, it seemed to be doing the trick.

The Daily Mail was the top performing mid-market title, other than the Daily Star,dropping just 0.7 per cent year on year to 2,163,701.The Mail on Sunday also performed well in its market, dropping 4.16 per cent to 2,071,526.

Like The Sun, the News of the World also dropped below three million in November, falling 7.3 per cent to 2,932,366.

National newspaper circulations for November 2009 (source ABC)

Popular/mid-market dailies:

Daily Mirror: 1,260,019, -10.01

Daily Record:323,051, -10.72

Daily Star: 823,476, 15.30

The Daily Telegraph: 744,151,-5.65

Financial Times: 401,072, -9.20

The Herald: 56,746, -9.57

The Guardian: 305,240, -14.83

The Independent: 186,557, -7.24

The Scotsman: 46,300, -7.78

The Times: 563,262, -9.42

The Sun: 2,958,502, -2.87

Racing Post: 57,456, -6.85

Daily Express: 685,195, -8.91

Daily Mail: 2,148,571, -0.70

Popular/mid-market Sundays

Independent on Sunday: 156,517, -5.75

The Observer: 372,669, -16.06

Scotland on Sunday: 58,595, -6.10

Sunday Herald: 43,173, -0.79

The Sunday Telegraph: 577,201, -4.00

The Sunday Times: 1,171,457, -4.26

Daily Star Sunday: 354,386, 2.15

News of the World: 2,923,355, -7.30

Sunday Mail: 392,174, -13.24

Sunday Mirror: 1,148,244, -8.52

The People: 533,782, -10.41

Sunday Express: 594,517, -11.33

Sunday Post: 340,285, -10.13

The Mail on Sunday: 2,071,526, -4.16

Clearly the MSM are paying the price for their anti-British hatred and biased editorial content.

Thanks to the internet, more and more people are refusing to accept the distorted version of the facts offered to them by newspapers and look elsewhere for information, including, but not exclusively the BNP’ website, other nationalist sites are out there. have a look at the right hand side of our front page.

Let’s hope that those rags go bankrupt one by one, and sooner rather than later.

GIUSEPPE DE SANTIS

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The Guardian Media Group (GMG), publishers of ‘The Guardian’ and ‘The Observer’, in the last financial year lost £89m and is desperate to save money.

It plans to cut more than 100 extra staff as part of further cost saving measures aimed at reducing its current “unsustainable” losses.

According to Press Gazette Tim Brooks, managing director of GNM, in a series of briefings at GNM’s Kings Place headquarters this afternoon told staff from ‘The Observer’ and ‘The Guardian’ that redundancies would be made across editorial and commercial departments.

The briefings come a day after it was confirmed by GNM that a pared down version of ‘The Observer’ newspaper would be relaunched in the New Year without several of its current magazines and supplements.

Press Gazette understands that during one of the briefings, GNM editor-in-chief Alan Rusbridger told staff the publisher was looking to make this latest round of cuts through voluntary means but whatever cuts weren’t covered by voluntary redundancy would be found in other ways.

He said that he anticipated between eight, and ten per cent of the existing 780-odd editorial staff would leave.

Members of staff in the commercial department are expected to learn their fate within a month, editorial changes are expected to take longer to complete because cuts are likely to be made through voluntary redundancies and redeployment.

However, editorial staff fear compulsory redundancies. NUJ officials have previously stated that the union would ballot on possible strike should the company try to force redundancies on its members.

GNM reopened its voluntary redundancy scheme, which is set to run until the end of the year in September as Brooks warned staff that losses were running at a rate of £100,000 per day and staffing levels would have to be reviewed as a result.

This latest round, the result of a root and branch review of GNM’s operation, will be in addition previous cuts.

The publisher said earlier this year that in addition to cuts in commercial teams it wanted to slim GNM’s editorial department from 850 staff to fewer than 800.

Press Gazette understands around 80 staff have so far left the commercial department and around 70 have since gone from editorial as part of £20m cuts to GNM’s editorial and commercial budget that have already been implemented.

Brooks told staff the latest round of cuts would be in addition to the savings already made as revenues were worse than anticipated, and had fallen by £33m

The Guardian’s Thursday Technology print section will also cease publication at the end of the year as a cost saving measure.

The revamped Observer will hit newsstands with four regular sections and supplements – news, sport, the Review and Observer Magazine. It will also give away the Observer Food Monthly magazine each month.

Business and cash supplements will be dropped, and instead those sections will be included in the main news section. The Escape section will be dropped and instead included in a new travel section of Observer magazine.

Three of The Observer’s rotating monthly magazine supplements are also to be dropped: Observer Sport, Woman and Music Monthly.

The changes at ‘The Observer’ will save £2m, the briefings were told. A core of editorial staff would continue to work solely for the Observer, but other journalists are expected to be integrated into the editorial teams that work across all GNM papers and websites.

Both ‘The Guardian’ and ‘The Observer’ are mouthpieces of the treacherous liberal elite that has caused so much damage to this country with their support of mass immigration, politically correct nonsense and human right madness.

These papers not only print smear stories attacking the BNP, but in some cases openly incite violence against BNP activists.

This is why the sacking of 100 staff should be welcomed by nationalists.

They claim to be leftwing but they have only contempt for the white working class, after all their readers are mostly students, public sector workers and unemployed antifascists who never worked a single day doing a real job.

Hopefully they will soon experience the kind of hardship that working class people have been enduring for many years.

The only difference is that for one of those sacked journalist hardship means fewer meals in posh central London restaurants whereas for a laid-off worker it’s a matter of putting food on the table.

GIUSEPPE DE SANTIS

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