The events of 2020 have shown that today’s businesses must be agile in order to retain customers and turn a consistent profit. Doing things “the way we’ve always done them” is no longer an option if you want to stay competitive in the current market. Read on for a few ways to increase your business’s chances of long-term success.
Implement Safety Measures
Every one of your customers and employees will have different comfort levels regarding interpersonal contact. Even in the absence of government mandates, it is a good idea to introduce changes to make people feel safer and more comfortable. One great example would be to install plastic sneeze guards at food preparation stations and cash registers. Workers and customers will still be able to interact, but the risk of anyone getting sick will be reduced.
Having a well-functioning website and app as well as contactless service options is more important than ever. They help some people feel safer, while others simply appreciate the ease and convenience that they provide. If at all possible, stores should continue to offer online ordering and curbside pickup. If you run a service-based business, such as a fitness studio, plan to offer online classes if you are not doing so already. They are convenient for members who may be out of town or simply unable to make it out of the house, and they reduce the demands placed on your physical space and equipment.
Stay in Touch
Every business faces competition, and one great way to stand out is to keep the lines of communication open between you and your customers. Be sure to maintain an active social media presence by posting several times per week, and if you aren’t doing so already, send email newsletters to existing customers with business updates. You can encourage active participation by offering incentives, such as a gift card or discount, for completing a survey or referring a friend.
It can be difficult to stand out in the modern business world, but there are several strategies that you can implement to achieve success. Above all, make sure to be flexible since the future is unpredictable. On its own, “because we’ve always done it that way” is not a legitimate reason to continue any business practice. In addition, build up a nest egg if you can, since you never know when events out of your control may affect your business.